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Make more customers to buy
04-10-2011 13:01:00
There is no perfect e-shop - that is the conclusion after reading the studies about customers behaviur during purchasing on-line. All the responders faced problems with e-shoping.
Polish e-commerce increases with new shops and products - the number of customers is rising as well. However, there is no ideal solutions for Internet users.
It shows the survey made by Interactive Institute Marketing Research. This study is not just about customer behavior, but also says what people do, if the purchase is with difficulties. It turned out that if people have problems during buying, over half of customers use other services and one third in general cancels shopping.
Check following information from survey (below) and decide what you can improve in your shop and how make more clients to buy.
Common problems
- 50% no pictures or bad photos of the product,
- 39% no credit card payments,
- 38% no details about the product,
- 23% no searcher,
- 22% no data security.
Reactions
- 55% is using other similar e-shop,
- 35% is reading Help section,
- 34% is not buying at all.
IIMR asked 1000 Internet users in August this year. Responders could have matched more that one answer for a question.
Messages récents
Google AdWords requires an SSL certificate?
03-07-2017 11:56:53
If you run a online business, you are sure to use Google AdWords. Perhaps this is one of the main traffic sources on your site, so the last message you want to see is "Your account has been suspended ...". And yet, you can expect it if your site is not SSL-secured.
Comodo and DomenySSL are deprecating SGC
06-07-2016 13:23:42
Starting 1st of August 2016, Comodo and DomenySSL will no longer offer SGC variants of certificates. As your account has a valid SGC certificate which will be up for renewal in the future, the company has prepared a list of recommended alternatives.
Thawte pampers clients
04-07-2016 12:22:58
Thawte is only one of the few vendors outside of the United States. As the main competitor of American vendors quickly gained a 40 % share of the market SSL certificates.
